據(ju)發布的(de)《2012-2016年中國(guo)開關電(dian)(dian)源行業深度評估及投資前景預測(ce)報告》顯(xian)示,2010年以來,隨著國(guo)家一系列宏(hong)觀(guan)政策的(de)落實及全球經(jing)濟趨于穩定,我(wo)國(guo)電(dian)(dian)子信息(xi)產品(pin)呈現出了(le)快速恢復的(de)發展勢頭。我(wo)國(guo)開關電(dian)(dian)源行業順勢而上(shang),產值規模(mo)達到了(le)1172億元,增(zeng)速超過10%。
電(dian)(dian)(dian)(dian)(dian)子行業(ye)分析師指出(chu),開關電(dian)(dian)(dian)(dian)(dian)源憑借其小型化(hua)、重(zhong)量輕(qing)、輸(shu)入電(dian)(dian)(dian)(dian)(dian)壓范(fan)圍(wei)廣、熱消(xiao)耗較少等眾(zhong)多優點(dian),加之電(dian)(dian)(dian)(dian)(dian)子產品輕(qing)薄短小的需求趨勢,開關電(dian)(dian)(dian)(dian)(dian)源的發展迅速取代線(xian)性電(dian)(dian)(dian)(dian)(dian)源普及于各種(zhong)電(dian)(dian)(dian)(dian)(dian)子產品領(ling)域。
開(kai)關(guan)電源(yuan)產(chan)(chan)品(pin)(pin)有兩(liang)類:一(yi)類是標準(zhun)化(hua)產(chan)(chan)品(pin)(pin),另(ling)一(yi)類是非標準(zhun)化(hua)產(chan)(chan)品(pin)(pin)。一(yi)般來(lai)說,標準(zhun)化(hua)產(chan)(chan)品(pin)(pin)訂單批量(liang)比(bi)較(jiao)大,毛(mao)利(li)潤比(bi)較(jiao)低,競(jing)爭(zheng)比(bi)較(jiao)激烈(lie)。非標準(zhun)化(hua)產(chan)(chan)品(pin)(pin)訂單批量(liang)比(bi)較(jiao)小,但毛(mao)利(li)潤比(bi)較(jiao)高,競(jing)爭(zheng)比(bi)較(jiao)小。標準(zhun)化(hua)產(chan)(chan)品(pin)(pin)一(yi)般沒有現貨,而是接(jie)到客(ke)戶(hu)訂單后在原有產(chan)(chan)品(pin)(pin)的(de)基礎(chu)上改進(jin),最終向客(ke)戶(hu)提(ti)供定制(zhi)產(chan)(chan)品(pin)(pin)。與大規(gui)模定制(zhi)不同,定制(zhi)開(kai)關(guan)電源(yuan)更(geng)多的(de)是小批量(liang)定制(zhi),為了比(bi)較(jiao)好地控制(zhi)成本(ben),從而迅速向顧客(ke)提(ti)供低成本(ben)、高質量(liang)的(de)定制(zhi)產(chan)(chan)品(pin)(pin)。這(zhe)就需要(yao)企業具備敏(min)捷的(de)產(chan)(chan)品(pin)(pin)開(kai)發設(she)計能力和原材料采購能力。
《2012-2016年中國(guo)開關(guan)電(dian)(dian)源(yuan)行(xing)(xing)業(ye)(ye)(ye)(ye)深度(du)評估及(ji)投(tou)資前(qian)景預測報(bao)告》還顯示(shi),由于開關(guan)電(dian)(dian)源(yuan)行(xing)(xing)業(ye)(ye)(ye)(ye)以定(ding)制(zhi)為主(zhu),企(qi)業(ye)(ye)(ye)(ye)的(de)銷(xiao)售(shou)與訂單緊密結合,因此銷(xiao)售(shou)行(xing)(xing)為多發生(sheng)在產(chan)(chan)品制(zhi)造之(zhi)前(qian)。同(tong)時(shi),研(yan)發標準產(chan)(chan)品向市場(chang)及(ji)客(ke)戶推(tui)(tui)廣(guang),積極拓(tuo)(tuo)展(zhan)電(dian)(dian)子(zi)行(xing)(xing)業(ye)(ye)(ye)(ye)客(ke)戶,展(zhan)示(shi)公司研(yan)發設計能力、生(sheng)產(chan)(chan)規模和(he)質量管理能力成為企(qi)業(ye)(ye)(ye)(ye)銷(xiao)售(shou)的(de)重要手段。當前(qian),開關(guan)電(dian)(dian)源(yuan)行(xing)(xing)業(ye)(ye)(ye)(ye)拓(tuo)(tuo)展(zhan)銷(xiao)售(shou)渠道的(de)方(fang)式主(zhu)要有參加行(xing)(xing)業(ye)(ye)(ye)(ye)展(zhan)會、在專業(ye)(ye)(ye)(ye)平面媒(mei)體和(he)行(xing)(xing)業(ye)(ye)(ye)(ye)網站推(tui)(tui)廣(guang)以及(ji)客(ke)戶相互(hu)推(tui)(tui)薦(jian)等,而獲得優質客(ke)戶資源(yuan)則是企(qi)業(ye)(ye)(ye)(ye)實(shi)力最直接的(de)體現。